about-waka-cropWelcome to the new WakaNation – where every customer (affectionately known as Wakafans) gets to be the boss! Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar; established in Durban, May 2011. We offer only the best 100% REAL frozen yoghurt which is SUPER LOW IN FAT! The froyo flavours vary from store to store, but customers can expect a wide variety including classics like Strawberry, Vanilla, Mixed Berry and English Toffee and quirkier taste sensations like Green tea, Pomegranate, Kiwi and Watermelon. Toppings wise, for the fit and healthy we offer fresh fruit, nuts, and cereals, and for the downright wicked there are deliciously decadent desserts such as sweets, chocolates and sauces. Wakaberry is the first South African frozen yoghurt brand to offer this unique self-serve concept that allows each customer to be the boss of their own creation. The affordable pricing and pay-per-weight system means that customers can have as much or as little as they like.

WHY WAKABERRY / WHAT IS ‘WAKA’? +

The founders, inspired by the growing “Froyo” industry around the world, saw an opportunity to create something new, fresh and exciting in South Africa. The name Wakaberry was born from the excitement surrounding the 2010 South African Soccer World Cup and the Shakira / Freshly Ground anthem “Waka Waka” that rocked South Africa and the rest of the world.

HOW WE DO BUSINESS +

Wakaberry has been positioned as the South African market leaders in the froyo industry and to sustain this title we believe in conducting business correctly with a positive attitude towards value creation. Creating stakeholder value is the core of Wakaberry’s business strategy. We believe that value (monetary value and/or brand loyalty) can only be generated from stakeholders (customers, staff, suppliers etc), if value is returned to them in terms of our product, service and overall brand experience.

BRAND PURPOSE +

The founders are born and bred Durbanites. Ken, Michele and David, all agree that it is their goal to make the Wakaberry experience one that will bring a smile to the mind, body and soul. Michele explains “at Wakaberry, we deliver only the best quality frozen yoghurt and toppings, at the right price, creating an authentic, fun and social experience in our stores. Wakaberry is not only about selling frozen yoghurt, but about creating a consistent and memorable Wakaberry experience that resonates with our appropriate target markets.”

BRAND CORE VALUES +

Our values are very important to us because they reflect the essence of our brand and how we conduct business.

Charity +

Ubuntu Youth Empowerment ProjectWakaberry is proudly associated with the creation and development of the Ubuntu Youth Empowerment Program, a meaningful NPO situated right here in KZN. Modeled on the very successful Thanda Program (www.thanda.org) on the KZN south coast, Ubuntu Youth strives to improve the lives of local teens through meaningful after school programs creating a structured, positive environment during times in which these young people would otherwise be unsupervised and vulnerable to negative influences.As a shareholder and former educator, our Wakaberry COO is heavily involved in the creation and sustainability of Ubuntu Youth in Kwa-Zulu Natal. As a business, Wakaberry encourages all our staff and fans to support this wonderful organization in any way possible. The program is scheduled to start early 2012 in uMtunzini. Please checkout their FB page (FB: ubuntu youth) or you can read full details on the link below:

(Click here for full details)

Work for Waka +

With us opening new stores, there’s lots of opportunities for you to join our team. Just download the form below, and then email to info@wakaberry.co.za

Application Form for Employment